Seasonal Packaging Infographic: Is Holiday Product Packaging Worth It?

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Seasonal Product Packaging: Is It Really Worth It? | Infographic

Seasonal and holiday product packaging has seen huge growth since 2012. Huge companies like Starbucks and Coca Cola roll out special packaging and holiday marketing campaigns for big holidays throughout the year, using the calendar as an opportunity to create relevance with consumers. But do everyday consumers really prefer special holiday packaging? Does seasonal packaging really help brands increase product sales and get new customers?


INFOGRAPHIC: Is seasonal packaging really worth the investment?

Seasonal Packaging Infographic, Holiday Packaging, Christmas Product Packaging

WHAT WE FOUND: Does Holiday Packaging Design Really Work? Not Always...

Seasonal product packaging does work, but it's still very easy for companies to make mistakes--even the big brands.

Holiday packaging doesn't work, but seasonal packaging does. In 2011, Hershey's learned the hard way that Halloween holiday packaging is not always cost effective. Hershey's has since corrected the mistake by replacing most Halloween holiday imagery on their product packaging with seasonal leaves and colors that will help them avoid discounting after Halloween and extend the shelf life of their seasonal candy into November.

Don't confuse your customers. Seasonal packaging is a great way for companies to have a little fun and mix up their traditional brand identities, but don't go too far. Coke tried introducing a snow white can for their holiday "Arctic Home" campaign in 2011, but the white and silver can confused their fans because it looked (and some said even tasted) too much like Diet Coke. Coke ended up pulling the special white cans 2 months early and replacing them with their tried and true red cans. Sometimes you just have to stick with what works!

Seasonal customers: Not just for Christmas & cold weather. If done right, seasonal packaging can bring in new customers that choose your product primarily because they prefer your product packaging design. Kleenex sales typically go up 60% during cold and flu season, but Kleenex saw "close to 100% incrementality" with their summer seasonal packaging design. Their warm weather watermelon box brought in a whole new summer customer base.

2016 trends: interactive & personalized seasonal packaging. Alcohol distributors like Johnnie Walker and Shiner Beer invest in creative seasonal packaging design to make their higher priced products stand out against their lower priced, big brand competitors. Johnnie Walker added personalized holiday greetings on their high end bottled liquor. Since seasonal beers account for around 20% of craft beer sales, Shiner makes their seasonal Cheer Beer stand out against the big beer brands with special product packaging that includes pop-out coasters, proving that even smaller businesses can use seasonal packaging to increase sales.

Need Holiday Product Packaging Design & Services?

Need holiday product packaging? Grimes Packaging Company can handle all of our seasonal packaging and promotions for you, including Christmas packaging, display assembly, labels, mailers and more! Contact us for more information!

Some of Our Contract Packaging Services include...

Contract Packaging Services Product packaging • Contract Packaging • Co-packing • Alcohol Packaging • Liquor Packaging • Beverage Packaging • Food Packaging • Candy Packaging • Itemize & Barcoding • Makeup & Cosmetic Packaging • Bagging • Boxing • Tape machines • Palletizing • Repackaging • Assembly • Light Manufacturing • Remanufacturing • Point of Sale (POS) Displays • Pallet Displays • Club Store Displays • Bubble Wrapping • Cellophane wrapping • Collating • Crating • Foam • Stretch Film • Cardboard • Cushion • Heat Sealing • Shrink Wrapping • Sorting • Stuffing • Bundling • Binding • Shrink Banding • Insertion • Vacuum packing • Point of Purchase (POP) Display Assembly • Gift Sets • Variety & Sample Packs • Relabeling • Retail Display Assembly • Label Application • Hangtags • Allergen labeling • Corrugated • Food grade • Promotional Packaging • Delayed Shipments & Appointments • Shifted Loads and MORE!


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