What do you think is more important – the product and its performance, or the product packaging? Realistically, you can’t go too far if you don’t have a good product, but the packaging is often a first introduction and can play a huge role in whether a product succeeds or fails.
It might seem too early to be thinking about candy canes or Easter eggs in July but, believe it or not, summer is actually the right time to start planning your product’s holiday packaging initiative.