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Does your packaging trigger favorable ZMOT and protect brand quality? Ideas about protecting your brand’s reputation with attractive packaging.

High-quality digitally printed packaging allows you to more closely target your market. Contextually relevant packaging design integrally affects ZMOT or the Zero Moment of Truth.

When it comes to knowing everything in a prospective customer’s mind, let’s face it, we don’t. But, when it comes to marketing, sales psychology research reveals “good guesses” we can use for packaging design. This research does affect sales conversion rates. So, it’s just plain common sense to use this information when it comes to packaging.

What Is The ZMOT?

The ZMOT refers to a specific point in the buying cycle when the consumer does product research. Doing product research is a buying signal. In many cases, because consumers now do online product research before buying, your packaging design needs to be thoroughly planned out before choosing a final version. Why? When you take pictures and showcase your product, that packaging design becomes a part of the sales conversion process.

In the ZMOT, your prospect looks online or, at an actual package in the store. Then, statistics show over 65% of prospect’s take out their cell phone and start researching about your product. Once their interest is piqued, it is necessary to keep prospects interested.

Think about a book’s cover. The right picture can trigger a sale. The same concept applies to your package’s design.

Prospects check out your product using product reviews, customer testimonials, buyer’s guides and case studies. They heavily rely on the experiences of others’ who have used your product to make their buying decision. The right package designmust capture the targeted consumer’s attention and keep it. This happens when your package design successfully conveys relevant “use result.” Positive “use result” means they get the “use value” out of your product they perceive they will get by buying your product.

ZMOT! Are you using it in your packaging process?
Seasonal Packaging & Marketing Infographic

Does Seasonal Packaging Really Work?

Our seasonal packaging infographic was a big hit this year! Our holiday packaging infographic was featured on the top news media outlets in the packaging industry. Do you think that seasonal packaging will increase sales for your business? Is seasonal packing & holiday marketing really worth the investment? Check out our infographic to see what the statistics and research suggests! Need holiday packaging? Contact us for quotes on holiday promotional packaging!

Some of Our Contract Packaging Services include...

Contract Packaging Services Product packaging • Contract Packaging • Co-packing • Alcohol Packaging • Liquor Packaging • Beverage Packaging • Food Packaging • Candy Packaging • Itemize & Barcoding • Makeup & Cosmetic Packaging • Bagging • Boxing • Tape machines • Palletizing • Repackaging • Assembly • Light Manufacturing • Remanufacturing • Point of Sale (POS) Displays • Pallet Displays • Club Store Displays • Bubble Wrapping • Cellophane wrapping • Collating • Crating • Foam • Stretch Film • Cardboard • Cushion • Heat Sealing • Shrink Wrapping • Sorting • Stuffing • Bundling • Binding • Shrink Banding • Insertion • Vacuum packing • Point of Purchase (POP) Display Assembly • Gift Sets • Variety & Sample Packs • Relabeling • Retail Display Assembly • Label Application • Hangtags • Allergen labeling • Corrugated • Food grade • Promotional Packaging • Delayed Shipments & Appointments • Shifted Loads and MORE!

GRIMES PACKAGING COMPANY IS A PROUD MEMBER OF THE CONTRACT PACKAGING ASSOCIATION

Member of Contract Packaging Association

GET TO KNOW THE GRIMES COMPANIES: 3PL LOGISTICS SERVICES

The Grimes Companies offer expertise in all areas of supply chain management and 3rd party logistics. If you need trucking, warehousing, packaging and/or staffing services, contact us first to learn more about our rates, services and what we can offer you as one of the best third party logistics companies in Jacksonville, Florida and the whole Southeast.

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