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Does your beverage packaging highly appeal to the millennial market? Manufacturers are now trying to tap into the mind of the millennials to better reach their target audience.

Regarding health, wellness, and the environment, millennials are much more aware and conscientious compared with other generational groups. At least that’s the reported findings in Beverage Trends in Packaging and Processing Operations, by PMMI Business Intelligence. Armed with this information, beverage packaging needs to align with and reflect the millennial market’s strong preference for unique packaging, including old-fashioned or retro.

Also, in the packaging container materials, smart beverage companies take seriously the millennial markets concern aboutthe environmental and health impact of beverage packaging. Millennials prefer to drink from what they consider to be healthy beverage packaging; containers made of recyclable and recycled packaging.

Those beverage companies focusing on serving millennials face the challenge of keeping this target market interested in buying beverages. To do this, they innovate their packagingforvery shorttime frames. Is this approach to regularly changing beverage packaging for millennials working?

One large retail beverage buyer commented on the high tendency for millennials to quickly feel bored. Keeping this market understanding in mind, fresh, new and differentpackaging strategies help keep millennials buying and drinking thirst-quenching liquids.

For millennials and beverage packaging strategies, the old adage that change is the one constant in life works well. Using change in packaging certainly keeps millennials buying drinks.

What about your company’s beverage packaging practices? Do you need ideas on how to keep the attention span of your millennial market fixed on your products? Need the experience of those already successfully selling loads of beverages and how to make things better for your company?

If so, you can discover new solutions for many of your beverage packaging challenges. Attend the upcoming Food and Beverage Processing at ProFood Live! June 20-21 in Chicago.

Listen to and join in on discussions about trends in food processing operations and how to combat challenges in manufacturing.

Seasonal Packaging & Marketing Infographic

Does Seasonal Packaging Really Work?

Our seasonal packaging infographic was a big hit this year! Our holiday packaging infographic was featured on the top news media outlets in the packaging industry. Do you think that seasonal packaging will increase sales for your business? Is seasonal packing & holiday marketing really worth the investment? Check out our infographic to see what the statistics and research suggests! Need holiday packaging? Contact us for quotes on holiday promotional packaging!

Some of Our Contract Packaging Services include...

Contract Packaging Services Product packaging • Contract Packaging • Co-packing • Alcohol Packaging • Liquor Packaging • Beverage Packaging • Food Packaging • Candy Packaging • Itemize & Barcoding • Makeup & Cosmetic Packaging • Bagging • Boxing • Tape machines • Palletizing • Repackaging • Assembly • Light Manufacturing • Remanufacturing • Point of Sale (POS) Displays • Pallet Displays • Club Store Displays • Bubble Wrapping • Cellophane wrapping • Collating • Crating • Foam • Stretch Film • Cardboard • Cushion • Heat Sealing • Shrink Wrapping • Sorting • Stuffing • Bundling • Binding • Shrink Banding • Insertion • Vacuum packing • Point of Purchase (POP) Display Assembly • Gift Sets • Variety & Sample Packs • Relabeling • Retail Display Assembly • Label Application • Hangtags • Allergen labeling • Corrugated • Food grade • Promotional Packaging • Delayed Shipments & Appointments • Shifted Loads and MORE!

GRIMES PACKAGING COMPANY IS A PROUD MEMBER OF THE CONTRACT PACKAGING ASSOCIATION

Member of Contract Packaging Association

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